Aalto DF
Insights
GETTING A TASTE OF TREND FORECASTING
Anna Kuukka 08/05/2019Anyone can be a trend forecaster! Read on for some bite size insights from our Design+Community event on what’s up and coming in the realm of food, and learn the first steps for doing your own forecasting.
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What is this thing we call Empathy
admin 26/04/2019
SOCIAL MEDIA – ENTREPRENEURS’ DIVERSE TOOLKIT FOR PRODUCT DEVELOPMENT AND MORE
Maria Mikkonen 18/03/2019Through interviews with 18 innovative Finnish food companies and learning about their development activities, we realised that social media, particularly instagram and Facebook, are used for much more.
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The more we talked with different founders, the more evident it became that modern ventures do not need to make a stark distinction between business and a wider impact.
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To meet the international demands’ the founders of Helsinki Wildfoods and the new company METTÄ Nordic, decided to create a brand that would be specifically tailored for export.
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PROTOTYPING THE ICONIC ORANGE TUBS
Tua Björklund 15/02/2019When the three founders of 3 Kaveria (“three friends”) were designing their first products, they created quick prototypes of the packaging and took these to the freezer aisle of a store to test them in context. This testing led to a crucial turn:
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Disruptive innovations are challenging traditional industries and established players to seek new ways to enhance their internal innovation capabilities. Implementing design thinking into organizational practices can help bring users and their real needs to the center of the company, but remember to take into account varying perceptions across the organization, implement incrementally and secure mandate from management.
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Integrating design thinking to existing structures takes more than just top-down mandates. Designers can become active issue sellers concretising the benefits of design approaches throughout their organisations, but they need access to information and channels to do so.
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