We all know that the Covid-19 pandemic has affected many businesses globally and locally. When lockdowns and government restrictions were put in place, especially the food and beverage entrepreneurs globally needed to act quickly and find creative ways to survive the crisis.
Full post
We have started to measure what the user is thinking and it has given us quite a surprising result: we understand them up to 50%. This is significant. We tend to believe that when we talk to users and spend time in their environment, we get good user understanding.
Full post
Empathy is part of our everyday life. Empathy allows us to understand others and to feel the joys and sorrows of fictional movie characters as if they were real. Empathic understanding helps us to recognize the needs of other people and can even lead to extreme forms of unselfish behavior. People have even donated their kidney to an unknown person without expecting anything in return. Where does this remarkable ability originate? Often, it’s said that only humans can feel empathy. But what should we think, for example, about birds that show characteristics of empathy or unselfish behavior among single-celled organisms?
Full post
Aalto DF