Aalto DF
Research
From waste streams to raw materials
DF Researcher 18/05/2021
Inside the empathic brain
DF Researcher 07/01/2021User understanding is a key part of empathic design, but have you thought about what happens in the brain when we try to understand another person?
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Being in sync, being connected
DF Researcher 06/11/2020
We all know that the Covid-19 pandemic has affected many businesses globally and locally. When lockdowns and government restrictions were put in place, especially the food and beverage entrepreneurs globally needed to act quickly and find creative ways to survive the crisis.
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DESIGNBITES REPORT 2020 OUT NOW
Erika Perttunen 08/09/2020
Can you transfer empathy?
DF Researcher 03/09/2020Gaining a deep understanding of users has become important in technology development, helping designers provide useful and successful solutions for the users. Even though many methods developed for empathic design emphasize direct contact with the user, it is seldom efficient for the whole development team to meet the user.
We have started to measure what the user is thinking and it has given us quite a surprising result: we understand them up to 50%. This is significant. We tend to believe that when we talk to users and spend time in their environment, we get good user understanding.
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