We all know that the Covid-19 pandemic has affected many businesses globally and locally. When lockdowns and government restrictions were put in place, especially the food and beverage entrepreneurs globally needed to act quickly and find creative ways to survive the crisis.
Ever wonder about what the state of Finnish food and beverage entrepreneurship is? Well, we did, interviewing 90+ entrepreneurs, wading through piles of statistics and keeping an eye on ventures’ online presence. Based on this, we’ve compiled a very palatable package of insights!
Gaining a deep understanding of users has become important in technology development, helping designers provide useful and successful solutions for the users. Even though many methods developed for empathic design emphasize direct contact with the user, it is seldom efficient for the whole development team to meet the user.
We have started to measure what the user is thinking and it has given us quite a surprising result: we understand them up to 50%. This is significant. We tend to believe that when we talk to users and spend time in their environment, we get good user understanding.
For any new product to succeed, customers need to adopt it as part of their consumption habits. Food products represent specific types of consumer products in their high frequency of consumption, physiological function, actual ingestion of the product and socially embedded nature of food-related behavior, all of these adding up to the challenge of new product adoption. How to then enhance customer acceptance of new food products?
With the rising complexity and reach of technology, the work of designers can have global consequences. We need to be open to talking about the dark side of design and prepare for some difficult discussions on responsibility and who do designs include, exclude and advocate for.
Empathy is part of our everyday life. Empathy allows us to understand others and to feel the joys and sorrows of fictional movie characters as if they were real. Empathic understanding helps us to recognize the needs of other people and can even lead to extreme forms of unselfish behavior. People have even donated their kidney to an unknown person without expecting anything in return. Where does this remarkable ability originate? Often, it’s said that only humans can feel empathy. But what should we think, for example, about birds that show characteristics of empathy or unselfish behavior among single-celled organisms?
The ability to function effectively across national and cultural boundaries is a critical challenge faced by companies in the increasingly global economy. Idean, a Finnish design agency with a strong international presence, offers one example of a pathway to globalizing design services. Growth requires learning along the way, adapting plans and practices.
In engineering-driven organizations, designers often find themselves increasing design awareness amongst developers, selling the relevance of user research to management, or facilitating design workshops for product managers. Designers go beyond doing design work, and act as change agents creating more design-friendly working environments. Sharing showcases and offering opportunities for first-hand experience help to get the message across.