Research

What did we study?

A key element of product development is understanding the user. In design interviews, the designer tries to understand what the user thinks and feels, and what are their needs.

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As a designer, how well are you really able to understand users when you are empathizing with them? Our research shows, some factors may increase or decrease your empathic understanding. Do you know what they are and how do they influence your understanding accuracy? Users are not always thinking about the product during an interview. Do you know what are they thinking about?

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In the global economic integration, we do not design products only for local users but for users all over the world. Successful product development depends on how well meet the customer need, how well we understand the users. The diversity of users leads to a diversity of needs.

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User understanding is a key part of empathic design, but have you thought about what happens in the brain when we try to understand another person?

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For designers it is important to connect, build trust and a good relationship with the user. Building a relationship has been studied elsewhere. Let’s see what we can learn.

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