Aalto DF
Research
We all know that the Covid-19 pandemic has affected many businesses globally and locally. When lockdowns and government restrictions were put in place, especially the food and beverage entrepreneurs globally needed to act quickly and find creative ways to survive the crisis.
Full post
DESIGNBITES REPORT 2020 OUT NOW
Erika Perttunen 08/09/2020
Can you transfer empathy?
DF Researcher 03/09/2020Gaining a deep understanding of users has become important in technology development, helping designers provide useful and successful solutions for the users. Even though many methods developed for empathic design emphasize direct contact with the user, it is seldom efficient for the whole development team to meet the user.
We have started to measure what the user is thinking and it has given us quite a surprising result: we understand them up to 50%. This is significant. We tend to believe that when we talk to users and spend time in their environment, we get good user understanding.
Full post
From growth to responsibility: Changing conversations in Silicon Valley – excerpt from book ‘Design+ Organizational renewal and innovation through design’
Erika Perttunen 30/01/2020
The evolution of empathy
DF Researcher 30/01/2020Empathy is part of our everyday life. Empathy allows us to understand others and to feel the joys and sorrows of fictional movie characters as if they were real. Empathic understanding helps us to recognize the needs of other people and can even lead to extreme forms of unselfish behavior. People have even donated their kidney to an unknown person without expecting anything in return. Where does this remarkable ability originate? Often, it’s said that only humans can feel empathy. But what should we think, for example, about birds that show characteristics of empathy or unselfish behavior among single-celled organisms?
Full post
Internationalizing design service business – excerpt from book ‘Design+ Organizational renewal and innovation through design’
Erika Perttunen 14/01/2020