DesignBites

We all know that the Covid-19 pandemic has affected many businesses globally and locally. When lockdowns and government restrictions were put in place, especially the food and beverage entrepreneurs globally needed to act quickly and find creative ways to survive the crisis.

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Ever wonder about what the state of Finnish food and beverage entrepreneurship is? Well, we did, interviewing 90+ entrepreneurs, wading through piles of statistics and keeping an eye on ventures’ online presence. Based on this, we’ve compiled a very palatable package of insights!

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For any new product to succeed, customers need to adopt it as part of their consumption habits. Food products represent specific types of consumer products in their high frequency of consumption, physiological function, actual ingestion of the product and socially embedded nature of food-related behavior, all of these adding up to the challenge of new product adoption. How to then enhance customer acceptance of new food products?

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Tasteful holidays and exciting New Years 2020 from our DesignBites research team!

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With the brand heritage stemming from the suburban underground scene in Olari, Espoo, the namesake Olarin Panimo has not only street credibility, but also upbeat methods for their product development.

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Since its founding, 3 Friends has established a permanent place in customers’ hearts and freezers with its delicious ice cream. However, when the three founders decided to venture into the realm of vegan products, they faced a completely new development challenge: how to create a vegan ice cream on a par with their quality standards?

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A fair amount of experimentation, revision and courage was needed for Sunspelt to turn a product letdown into a success with a strong market positioning and an established place in customers’ kitchens.

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Learn about experimentation, co-creation, product development, the role of design amongst other topics from our study of Finnish food and beverage entrepreneurs. We’ve compiled interesting case examples and learnings in this document for everyone to look into.

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