Product development is a team sport in small food and beverage companies, requiring creative collaboration efforts between entrepreneurs and their stakeholders. As the epidemic continues to stir the marketplace and ways of working, rapidly created novel and rebranded products, sales channels and market positioning are emerging in response to the ongoing crisis.
Although tea has been around for thousands of years, there can still be room to innovate. Taking a stance on changing the way we drink tea in the Nordics and raising awareness over the remarkable natural resources in our backyards, NORD-T has created the first of a kind Finnish Tea Ceremony.
Through interviews with 18 innovative Finnish food companies and learning about their development activities, we realised that social media, particularly instagram and Facebook, are used for much more.
The more we talked with different founders, the more evident it became that modern ventures do not need to make a stark distinction between business and a wider impact.
To meet the international demands’ the founders of Helsinki Wildfoods and the new company METTÄ Nordic, decided to create a brand that would be specifically tailored for export.
On the brink of the Finnish Independence Day on the 5th of December, we (Aalto Design Factory & the global network) celebrated the launch of the new Passion-based co-creation -book and the growing DF global network.
At best, visuals can help covey a message more effectively, build empathy and help to get everyone on the same page in a project. But how to get started? These few tips will help you get tuned into your creative side and help you to incorporate more visuals into your everyday work.
Aalto DF