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What did we study? A key element of product development is understanding the user. In design interviews, the designer tries to understand what the user thinks and feels, and what are their needs.

Third time’s the charm has never been more accurate. If you land at Helsinki Airport, you can get in your car and reach three different design factories within an hour. The Design Factory Global Network is honoured to welcome Viikki Food Design Factory from University of Helsinki to the network.

As a designer, how well are you really able to understand users when you are empathizing with them? Our research shows, some factors may increase or decrease your empathic understanding. Do you know what they are and how do they influence your understanding accuracy? Users are not always thinking about the product during an interview.

In the global economic integration, we do not design products only for local users but for users all over the world. Successful product development depends on how well meet the customer need, how well we understand the users. The diversity of users leads to a diversity of needs.

You may have heard of this equation: growing populations with higher demands and incomes require more natural resources. This has led us to the situation where human-made things, such as consumables, cars, and infrastructure, now exceed all living species’ weight on Earth.