Tua Björklund

From Crisis to Creativity

The multidisciplinary Aalto University DesignBites research project has interviewed 90+ packaged food and beverage entrepreneurs, as well as analyzed social media activities and industry statistics. We’ve analyzed over a thousand development actions, and are happy to present a spread of insights to treat the curious consumers, educators and organizations on co-creating new solutions, the ups


When the three founders of 3 Kaveria (“three friends”) were designing their first products, they created quick prototypes of the packaging and took these to the freezer aisle of a store to test them in context. This testing led to a crucial turn:

Measuring the impact of design

You get what you measure, so what should you be tracking when in comes to design? Taking a strategic turn can require turning one’s gaze inward even when becoming more customer-centric.

Fanning the fire

Most ideas don’t die, they get stuck in hibernation. Research points to some useful ways to incorporate development into a life in which empty calendar space is only a utopia. .

Refresh your thinking on innovation

In Finland, much of the nation halts to a stand-still in July. This can offer a perfect time to refresh and get some new inspiration for your work. Read on for a few questions you may want to ask yourself, and some easy reads to provoke more thinking on the topics.

Creating resources out of thin air

Everyone and everything starts from something. Read on for insights on how to create traction with little resources from one of the journal publications on and of the community published this Fall.