DBinsights

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From Crisis to Creativity at the Global Specialty Coffee Market

We all know that the Covid-19 pandemic has affected many businesses globally and locally. When lockdowns and government restrictions were put in place, especially the food and beverage entrepreneurs globally needed to act quickly and find creative ways to survive the crisis.

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Erika PerttunenFrom Crisis to Creativity at the Global Specialty Coffee Market
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Pressing COVID-19 pandemic: an acid test of creativity in the food and beverage industry

Product development is a team sport in small food and beverage companies, requiring creative collaboration efforts between entrepreneurs and their stakeholders. As the epidemic continues to stir the marketplace and ways of working, rapidly created novel and rebranded products, sales channels and market positioning are emerging in response to the  ongoing crisis.

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Maria MikkonenPressing COVID-19 pandemic: an acid test of creativity in the food and beverage industry
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WHAT DOES RESEARCH SAY ABOUT EDUCATING USERS ON NEW PRODUCTS?

For any new product to succeed, customers need to adopt it as part of their consumption habits. Food products represent specific types of consumer products in their high frequency of consumption, physiological function, actual ingestion of the product and socially embedded nature of food-related behavior, all of these adding up to the challenge of new product adoption. How to then enhance customer acceptance of new food products?

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Erika PerttunenWHAT DOES RESEARCH SAY ABOUT EDUCATING USERS ON NEW PRODUCTS?
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INSIGHTS AND IMPRESSIONS FROM VEGEMESSUT

What will be the next big plant-based protein? Will insect food make a second coming? What is this fermentation thing that everybody seems to be talking about? Is veganism merely a fad or is it here to stay? The DesignBites research team spent last Friday at Vegemessut getting insights and perspectives on the Finnish food and beverage scene.

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Erika PerttunenINSIGHTS AND IMPRESSIONS FROM VEGEMESSUT