Point of View
by Vikki Eriksson, Postdoctoral researcher, Aalto Design FactoryFull post
Design Factory brings together researchers from different disciplines to explore design, development, and innovation from a wide variety of disciplinary perspectives. The in-house researchers represent a variety of fields: cognitive and work psychology, educational sciences, mechanical engineering, management, industrial design etc. All of us work in developing the ADF platform and its practices further in order to both effectively translate research results into practice and ensure the relevance of theoretical endeavors.
A key element of product development is understanding the user. In design interviews, the designer tries to understand what the user thinks and feels, and what are their needs.Full post
Operating in the same market does not always make competitors. Despite the alcoholic beverages industry being heavily restricted by laws and regulations, it is also an industry with a lot of cooperation going on between different players. Especially the field of craft beer has a myriad of informal collaborating amongst small breweries – competitors in one sense, but collectively seeing themselves as working towards similar goals and in contrast to the “big players”.
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