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News
GETTING A TASTE OF TREND FORECASTING
Anna Kuukka 08/05/2019Anyone can be a trend forecaster! Read on for some bite size insights from our Design+Community event on what’s up and coming in the realm of food, and learn the first steps for doing your own forecasting.
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What is this thing we call Empathy
admin 26/04/2019
SOCIAL MEDIA – ENTREPRENEURS’ DIVERSE TOOLKIT FOR PRODUCT DEVELOPMENT AND MORE
Maria Mikkonen 18/03/2019Through interviews with 18 innovative Finnish food companies and learning about their development activities, we realised that social media, particularly instagram and Facebook, are used for much more.
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The more we talked with different founders, the more evident it became that modern ventures do not need to make a stark distinction between business and a wider impact.
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To meet the international demands’ the founders of Helsinki Wildfoods and the new company METTÄ Nordic, decided to create a brand that would be specifically tailored for export.
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PROTOTYPING THE ICONIC ORANGE TUBS
Tua Björklund 15/02/2019When the three founders of 3 Kaveria (“three friends”) were designing their first products, they created quick prototypes of the packaging and took these to the freezer aisle of a store to test them in context. This testing led to a crucial turn:
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Applying design thinking in non-design organisations requires a change in mindset, which is easier said than done. Buying into the logic of the iterative approach requires fluctuating between divergent and convergent thinking, and this can be a struggle for people accustomed to a more linear approach.
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Upcoming research insights
Joel 03/04/2018