Aalto DFThe more we talked with different founders, the more evident it became that modern ventures do not need to make a stark distinction between business and a wider impact.
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Research
To meet the international demands’ the founders of Helsinki Wildfoods and the new company METTÄ Nordic, decided to create a brand that would be specifically tailored for export.
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PROTOTYPING THE ICONIC ORANGE TUBS
Tua Björklund 15/02/2019When the three founders of 3 Kaveria (“three friends”) were designing their first products, they created quick prototypes of the packaging and took these to the freezer aisle of a store to test them in context. This testing led to a crucial turn:
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Disruptive innovations are challenging traditional industries and established players to seek new ways to enhance their internal innovation capabilities. Implementing design thinking into organizational practices can help bring users and their real needs to the center of the company, but remember to take into account varying perceptions across the organization, implement incrementally and secure mandate from management.
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Integrating design thinking to existing structures takes more than just top-down mandates. Designers can become active issue sellers concretising the benefits of design approaches throughout their organisations, but they need access to information and channels to do so.
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Measuring the impact of design
Tua Björklund 25/06/2018
Written by Satu Rekonen
Applying design thinking in non-design organisations requires a change in mindset, which is easier said than done. Buying into the logic of the iterative approach requires fluctuating between divergent and convergent thinking, and this can be a struggle for people accustomed to a more linear approach.
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Upcoming research insights
Joel 03/04/2018
Design Factory book launch
Tua Björklund 04/12/2017Join us on Tuesday December 5th at 2:00PM at the Stage to celebrate the release of our new book, Passion-based Co-Creation.
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We at Design Factory get frequently asked about what is our method. There seems to be a strong assumption that there is a “DF method” that can be summarized in a few clear steps. Our answer – that there isn’t one – seems often to be met with surprise, confusion or even disappointment. So why do we not have a clear-cut method or process… and should we?
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