Erika Perttunen

DESIGNBITES REPORT 2020 OUT NOW

Ever wonder about what the state of Finnish food and beverage entrepreneurship is? Well, we did, interviewing 90+ entrepreneurs, wading through piles of statistics and keeping an eye on ventures’ online presence. Based on this, we’ve compiled a very palatable package of insights!

WHAT DOES RESEARCH SAY ABOUT EDUCATING USERS ON NEW PRODUCTS?

For any new product to succeed, customers need to adopt it as part of their consumption habits. Food products represent specific types of consumer products in their high frequency of consumption, physiological function, actual ingestion of the product and socially embedded nature of food-related behavior, all of these adding up to the challenge of new

INSIGHTS AND IMPRESSIONS FROM VEGEMESSUT

What will be the next big plant-based protein? Will insect food make a second coming? What is this fermentation thing that everybody seems to be talking about? Is veganism merely a fad or is it here to stay? The DesignBites research team spent last Friday at Vegemessut getting insights and perspectives on the Finnish food

Internationalizing design service business – excerpt from book ‘Design+ Organizational renewal and innovation through design’

The ability to function effectively across national and cultural boundaries is a critical challenge faced by companies in the increasingly global economy. Idean, a Finnish design agency with a strong international presence, offers one example of a pathway to globalizing design services. Growth requires learning along the way, adapting plans and practices.

Designers as change agents – excerpt from book ‘Design+ Organizational renewal and innovation through design’

In engineering-driven organizations, designers often find themselves increasing design awareness amongst developers, selling the relevance of user research to management, or facilitating design workshops for product managers. Designers go beyond doing design work, and act as change agents creating more design-friendly working environments. Sharing showcases and offering opportunities for first-hand experience help to get the

Changing an organization without a mandate

The process of a professional group gaining a mandate and adopting their practice to an organization includes a variety of complementary actions. Introducing and adopting a practice simultaneously on multiple levels of an organization enhances the fit of the practice and provides opportunities to gain a mandate. Thus, the role of a change agent take