For any new product to succeed, customers need to adopt it as part of their consumption habits. Food products represent specific types of consumer products in their high frequency of consumption, physiological function, actual ingestion of the product and socially embedded nature of food-related behavior, all of these adding up to the challenge of new
From growth to responsibility: Changing conversations in Silicon Valley – excerpt from book ‘Design+ Organizational renewal and innovation through design’Erika Perttunen 30/01/2020
With the rising complexity and reach of technology, the work of designers can have global consequences. We need to be open to talking about the dark side of design and prepare for some difficult discussions on responsibility and who do designs include, exclude and advocate for.
What will be the next big plant-based protein? Will insect food make a second coming? What is this fermentation thing that everybody seems to be talking about? Is veganism merely a fad or is it here to stay? The DesignBites research team spent last Friday at Vegemessut getting insights and perspectives on the Finnish food
Internationalizing design service business – excerpt from book ‘Design+ Organizational renewal and innovation through design’Erika Perttunen 14/01/2020
The ability to function effectively across national and cultural boundaries is a critical challenge faced by companies in the increasingly global economy. Idean, a Finnish design agency with a strong international presence, offers one example of a pathway to globalizing design services. Growth requires learning along the way, adapting plans and practices.
Designers as change agents – excerpt from book ‘Design+ Organizational renewal and innovation through design’Erika Perttunen 03/01/2020
In engineering-driven organizations, designers often find themselves increasing design awareness amongst developers, selling the relevance of user research to management, or facilitating design workshops for product managers. Designers go beyond doing design work, and act as change agents creating more design-friendly working environments. Sharing showcases and offering opportunities for first-hand experience help to get the
Tasteful holidays and exciting New Years 2020 from our DesignBites research team!
The process of a professional group gaining a mandate and adopting their practice to an organization includes a variety of complementary actions. Introducing and adopting a practice simultaneously on multiple levels of an organization enhances the fit of the practice and provides opportunities to gain a mandate. Thus, the role of a change agent take
With the brand heritage stemming from the suburban underground scene in Olari, Espoo, the namesake Olarin Panimo has not only street credibility, but also upbeat methods for their product development.
Since its founding, 3 Friends has established a permanent place in customers’ hearts and freezers with its delicious ice cream. However, when the three founders decided to venture into the realm of vegan products, they faced a completely new development challenge: how to create a vegan ice cream on a par with their quality standards?
A fair amount of experimentation, revision and courage was needed for Sunspelt to turn a product letdown into a success with a strong market positioning and an established place in customers’ kitchens.