Through interviews with 18 innovative Finnish food companies and learning about their development activities, we realised that social media, particularly instagram and Facebook, are used for much more.
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The more we talked with different founders, the more evident it became that modern ventures do not need to make a stark distinction between business and a wider impact.
Full postTo meet the international demands’ the founders of Helsinki Wildfoods and the new company METTÄ Nordic, decided to create a brand that would be specifically tailored for export.
Full postPROTOTYPING THE ICONIC ORANGE TUBS
Tua Björklund 15/02/2019When the three founders of 3 Kaveria (“three friends”) were designing their first products, they created quick prototypes of the packaging and took these to the freezer aisle of a store to test them in context. This testing led to a crucial turn:
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