Introducing new food products is always challenging let alone when the new food has no ready market and is still considered illegal by legislation. Our fifth episode explores markets which are at the moment considered illegal in some parts of the world and how product development can still take place in these circumstances. Ysub is a fresh Finnish company creating new Zen-drinks from hemp (CBD). Check out what Petri Nylander and our researchers Hanna Huhtonen and Erika Perttunen have to say about illegal foods and on their positioning on the market. Learn thoughts on how to make illegal foods legal!
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