Erika Perttunen

With the brand heritage stemming from the suburban underground scene in Olari, Espoo, the namesake Olarin Panimo has not only street credibility, but also upbeat methods for their product development.

Since its founding, 3 Friends has established a permanent place in customers’ hearts and freezers with its delicious ice cream. However, when the three founders decided to venture into the realm of vegan products, they faced a completely new development challenge: how to create a vegan ice cream on a par with their quality standards?

A fair amount of experimentation, revision and courage was needed for Sunspelt to turn a product letdown into a success with a strong market positioning and an established place in customers’ kitchens.

Learn about experimentation, co-creation, product development, the role of design amongst other topics from our study of Finnish food and beverage entrepreneurs. We’ve compiled interesting case examples and learnings in this document for everyone to look into.