Tua is one of the co-founders of the Design Factory. As a professor of practice appointed to the Design Factory and the head of its research, her work revolves around understanding, teaching and developing co-creation efforts, turning ideas into improvements in different contexts: design, entrepreneurship, management, and teaching.
Tua heads research at the Design Factory, looking into co-creation and the impact of the Factory, promoting innovation and empathy in engineering education, and how entrepreneurial opportunities are produced. In addition, she manages three externally funded research projects Design Plus and DesignBites, investigating how design thinking can change the way companies organise for innovation. Outside of Aalto University, Tua is one of the associate editors of the Journal of Engineering Education, the highest ranking journal in engineering education.
On the teaching front, Tua is a part of Design Factory efforts to promote developing university teaching. She teaches design thinking and service design in executive and professional education, the open hackathon Rat Relay for Global Good, and AAN-C1003, an integrated course to promote reflection, setting learning goals and skill communication in the interdisciplinary bachelor-level Aaltonaut product development minor.
Tua has a DSc degree in work psychology from the Aalto University School of Science, and an MA degree in cognitive science from the University of Helsinki.