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Audi Design UNIverse

The students from four European design schools, the TU Dresden, Scuola
Politecnica di Design Milano, Politecnico di Milano and Aalto University
Helsinki have worked out their visions for the automobile of the future.
Audi Design UNIverse exhibition and seminar was showcasing the results in Ingolstadt on 19th November 2015, attracting a full house of Audi designers and developers as audience.The students from four European design schools, the TU Dresden, Scuola
Politecnica di Design Milano, Politecnico di Milano and Aalto University
Helsinki have worked out their visions for the automobile of the future.
Audi Design UNIverse exhibition and seminar was showcasing the results in
Ingolstadt on 19th November 2015, attracting a full house of Audi
designers and developers as audience.

At Aalto University, Product Development Project (PDP) is a year-long
course, where learning projects are carried out by large interdisciplinary
teams (engineering, business, design) in partnership with companies. Teams
go through all steps from exploring the problem until demonstrating a
functional prototype.

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Sharium was one the nineteen PDP teams of 2014-2015. The Sharium team
explored car sharing business from a premium car
manufacturer’s viewpoint. As a result they demonstrated improved user
experience in car sharing by introducing new design components for Audi A7.
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Max Karjalainen, Peik Lehtonen, Miikka Kitusuo and Emmanuel Sunday,
accompanied with their professor Eetu, were representing Sharium Team and
Aalto University.

Wrote by Kalevi “Eetu” Ekman

Katariina HelinAudi Design UNIverse
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