EKMAN AWARD WINNER: ENTTERI

Overcoming adoption barriers with Entteri’s dental x-ray analysis software

Entteri launched an AI-powered dental X-ray analysis system free of charge to half of Finland’s private oral healthcare sector, helping overcome the conservative market’s hesitation toward new technology and enabling large-scale real-world testing. This bold “freemium” strategy accelerates feedback, streamlines clinical workflows, and builds a strong domestic reference base for international growth and future premium features.

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ENTTERI: USING AN UNEXPECTED BUSINESS MODEL PAID OFF

Entteri’s Business Director Topi Koskinen reflects how the company’s journey mirrors many of the themes emphasised at PDPM Award: rapid learning with customers, courageous business model choices, and keeping human impact at the centre of innovation.

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SAAB

Bringing product-driven innovation to conservative defence industry

Saab Finland revitalized traditional defense development by adopting a startup-style, product-driven approach focused on rapid prototyping, early feedback, and independent product creation. This agile model, built on reusable technology platforms, has accelerated development and reignited an entrepreneurial culture within a traditionally rigid industry.

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SAAB: PRODUCT-DRIVEN CULTURE IN DEFENSE INDUSTRY

Product development is not just technical work, but also culture, courage, and the ability to change practices in a way that creates value for the long term. Read more on Saab Finland’s Head of Engineering Jani Pelkonen’s insights on more agile and product-driven culture.

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BETOLAR

Reimagining sustainable concrete production at Betolar

Betolar’s Geoprime technology replaces cement with industrial side streams and activators. Using a pilot-driven, data-rich approach supported by AI, Betolar rapidly developed and commercialized low-carbon concrete recipes worldwide – demonstrating a scalable, circular alternative to traditional cement while advancing sustainable construction and material recovery.

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BETOLAR: BUILDING PRODUCT DEVELOPMENT WITH LONG-TERM THINKING, DATA, AND PRACTICAL PILOTS

Business Development Director Harri Bergholm and Project Manager Matias Heinänen share insights on how Betolar’s product development combines technology, data, hands-on piloting, and how they view their products as part of a broader industrial transformation.

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UUTE SCIENTIFIC

Customer-driven iteration in Uute Scientific’s multi-industry microbial extract

Uute Scientific developed production for microbial extract that restores natural biodiversity to support immune health, using a customer-driven, “learn fast” approach. Starting from real demand, the team rapidly scaled production and adapted the core innovation across multiple industries, showcasing agile, market-led biotechnology development.

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UUTE SCIENTIFIC: FROM GARAGE PROTOTYPES TO GLOBAL APPLICATIONS

Kari Sinivuori, the CEO of Uute Scientific describes how an early-phase decision still shapes their work: securing customers before building infrastructure, and using every order as a learning experiment.

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