Aalto DFThrough interviews with 18 innovative Finnish food companies and learning about their development activities, we realised that social media, particularly instagram and Facebook, are used for much more.
Full postDESIGN FACTORY
Educating the world’s best product designers
Join us for the Design + Community event 3.5.2019
WHAT'S COOKING
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SOCIAL MEDIA – ENTREPRENEURS’ DIVERSE TOOLKIT FOR PRODUCT DEVELOPMENT AND MORE
Maria Mikkonen 18/03/2019SOCIAL MEDIA – ENTREPRENEURS’ DIVERSE TOOLKIT FOR PRODUCT DEVELOPMENT AND MORE -
INTERTWINED AGENDAS WHEN YOU GET TO THE BOTTOM OF THE BOTTOM LINEThe more we talked with different founders, the more evident it became that modern ventures do not need to make a stark distinction between business and a wider impact.
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METTÄ – A BRAND DESIGNED FOR EXPORTTo meet the international demands’ the founders of Helsinki Wildfoods and the new company METTÄ Nordic, decided to create a brand that would be specifically tailored for export.
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PROTOTYPING THE ICONIC ORANGE TUBS
Tua Björklund 15/02/2019PROTOTYPING THE ICONIC ORANGE TUBSWhen the three founders of 3 Kaveria (“three friends”) were designing their first products, they created quick prototypes of the packaging and took these to the freezer aisle of a store to test them in context. This testing led to a crucial turn:
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In implementing design thinking, it’s the mindset that mattersApplying design thinking in non-design organisations requires a change in mindset, which is easier said than done. Buying into the logic of the iterative approach requires fluctuating between divergent and convergent thinking, and this can be a struggle for people accustomed to a more linear approach.
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Upcoming research insights
Joel 03/04/2018Upcoming research insightsUpcoming research talks at the Design Factory: Mikko Illi on better sales processes on 9.4. and Antti Surma-aho on developing empathy and innovation attitudes through project-based courses on 23.4. Come and ask us some good questions! Full post
FIRST CONTACT
Contact These Guys First
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Kalevi “Eetu” Ekman DF Director & PDP Professor
kalevi.ekman@aalto.fi
+358 50 555 3566 -
Martti Jerkku Project Manager
martti.jerkku@aalto.fi
+358 44 025 1088 -
Vesa “Vesku” Saarijärvi Practicalities
vesa.saarijarvi@aalto.fi
+358 50 525 0273 -
Anna Rekola Communications & Events
anna.rekola@aalto.fi
+358 50 5128785
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