Creative, impactful and collaborative food and beverage ventures

DesignBites investigates the co-creation and experimentation practices, networks and collaborations with diverse stakeholders, and design work of food and beverage ventures amidst their internationalisation efforts. Our aim is to share insights and support entrepreneurs in their development efforts towards better (and sustainable) business and products, inspire new people to get involved in the F&B industry, as well as create academic and practical publications. Check out our experimentation insights, filled with insights, tools, a podcast and more!

The launch of the project in 2018-2020 has been funded by Antti and Jenny Wihuri Foundation and 2020 with the help of Business Finland Corona Co-creation funding. So far, we’ve focused on Finnish ventures, tracking the development activities of over 50 companies ranging from premium food and drinks with local ingredients to creating new markets and consumption patterns. Currently we are deepening our understanding of the creative responses and experiments entrepreneurs and their stakeholders are engaging in the face of the pandemic!

Want to get in on the action? To get started on the practical side of co-developing new offering and operations, take a look at our stakeholder mapping, ideation and experimentation toolkits! And follow us for current insights, participate in our open collaborative events and get in touch to join the project!

   


Co-creation & experimentation 

Networks & stakeholders

Creativity & role of design

Insights

From Crisis to Creativity at the Global Specialty Coffee Market

We all know that the Covid-19 pandemic has affected many businesses globally and locally. When lockdowns and government restrictions were put in place, especially the food and beverage entrepreneurs globally needed to act quickly and find creative ways to survive the crisis.

Pressing COVID-19 pandemic: an acid test of creativity in the food and beverage industry

Product development is a team sport in small food and beverage companies, requiring creative collaboration efforts between entrepreneurs and their stakeholders. As the epidemic continues to stir the marketplace and ways of working, rapidly created novel and rebranded products, sales channels and market positioning are emerging in response to the  ongoing crisis.

WHAT DOES RESEARCH SAY ABOUT EDUCATING USERS ON NEW PRODUCTS?

For any new product to succeed, customers need to adopt it as part of their consumption habits. Food products represent specific types of consumer products in their high frequency of consumption, physiological function, actual ingestion of the product and socially embedded nature of food-related behavior, all of these adding up to the challenge of new

Case examples

OLARIN PANIMO: THE AGILE CRAFT OF CRAFT BEERS

With the brand heritage stemming from the suburban underground scene in Olari, Espoo, the namesake Olarin Panimo has not only street credibility, but also upbeat methods for their product development.

I SCREAM, YOU SCREAM, (VEGAN) ICE CREAM

Since its founding, 3 Friends has established a permanent place in customers’ hearts and freezers with its delicious ice cream. However, when the three founders decided to venture into the realm of vegan products, they faced a completely new development challenge: how to create a vegan ice cream on a par with their quality standards?

SUNSPELT – BRINGING THE ANCIENT GRAIN TO THE PRESENT

A fair amount of experimentation, revision and courage was needed for Sunspelt to turn a product letdown into a success with a strong market positioning and an established place in customers’ kitchens.

Podcast

Test Kitchen ep 1: What happens when a product developer walks into a bar?

In this episode, we explore co-creation with Kyrö Distillery founder Mikko Koskinen. We cover creating new products with consumers, bartenders, and other companies. Listen to find our what Aira Samulin has to do with all of this, and what bravery looks like in the context of new product development! Listen in on Spotify or Apple

Publications

DESIGNBITES REPORT 2020 OUT NOW

Ever wonder about what the state of Finnish food and beverage entrepreneurship is? Well, we did, interviewing 90+ entrepreneurs, wading through piles of statistics and keeping an eye on ventures’ online presence. Based on this, we’ve compiled a very palatable package of insights!

DESIGNBITES REPORT 2018/2019

Learn about experimentation, co-creation, product development, the role of design amongst other topics from our study of Finnish food and beverage entrepreneurs. We’ve compiled interesting case examples and learnings in this document for everyone to look into.

DESIGNBITES CONTACTS

Tua BjörklundDesignBites