Creative, impactful and collaborative food and beverage ventures
DesignBites investigates the co-creation and experimentation practices, networks and collaborations with diverse stakeholders, and design work of food and beverage ventures amidst their internationalisation efforts. Our aim is to share insights and support entrepreneurs in their development efforts towards better (and sustainable) business and products, inspire new people to get involved in the F&B industry, as well as create academic and practical publications. Check out our experimentation insights, filled with insights, tools, a podcast and more!
The launch of the project in 2018-2020 has been funded by Antti and Jenny Wihuri Foundation and 2020 with the help of Business Finland Corona Co-creation funding. So far, we’ve focused on Finnish ventures, tracking the development activities of over 50 companies ranging from premium food and drinks with local ingredients to creating new markets and consumption patterns. Currently we are deepening our understanding of the creative responses and experiments entrepreneurs and their stakeholders are engaging in the face of the pandemic!
Want to get in on the action? To get started on the practical side of co-developing new offering and operations, take a look at our stakeholder mapping, ideation and experimentation toolkits! And follow us for current insights, participate in our open collaborative events and get in touch to join the project!
Co-creation & experimentation
Networks & stakeholders
Creativity & role of design
Tua Björklund Professor of Practice
+358 50 511 3182
Teo Keipi Postdoc researcher
+358 50 476 3733
Maria Mikkonen Researcher
+358 50 452 0729
Anna Kuukka Research-driven designer
+358 537 2664
Erika Perttunen Doctoral Researcher
+358 40 772 9601
Floris van der Marel Researcher