Gaining a deep understanding of users has become important in technology development, helping designers provide useful and successful solutions for the users. Even though many methods developed for empathic design emphasize direct contact with the user, it is seldom efficient for the whole development team to meet the user.
A newborn begins to cry, inducing her neonatal neighbors to join in an ensemble of high pitch cries. A few years later, that child runs to hug her classmate in pain. As a teenager, she enjoys hanging out with her friends. Sometimes she laughs with them, even though she is not sure what they are
We have started to measure what the user is thinking and it has given us quite a surprising result: we understand them up to 50%. This is significant. We tend to believe that when we talk to users and spend time in their environment, we get good user understanding.
Empathy is part of our everyday life. Empathy allows us to understand others and to feel the joys and sorrows of fictional movie characters as if they were real. Empathic understanding helps us to recognize the needs of other people and can even lead to extreme forms of unselfish behavior. People have even donated their
What happens when our team project is presented to an international community of designers? The word gets spread!
Rarely (if ever) big endeavors are achieved in solitude. This premise fully embodies the nature of our collaboration. In this post, we want to introduce ourselves to all of our readers. We want to show who we are, what do we bring into the project and why were we interested in being part of it.
Disruptive innovations are challenging traditional industries and established players to seek new ways to enhance their internal innovation capabilities. Implementing design thinking into organizational practices can help bring users and their real needs to the center of the company, but remember to take into account varying perceptions across the organization, implement incrementally and secure mandate
Integrating design thinking to existing structures takes more than just top-down mandates. Designers can become active issue sellers concretising the benefits of design approaches throughout their organisations, but they need access to information and channels to do so.
Rituaaleja uudistamalla organisaatiokulttuuria voi muuttaa pienin askelin ja kokeillen. Design-ajattelu on oiva työkalu muutostyössä, sillä siinä korostuvat empatia, yhdessä ideoiminen, konkretia ja kokeiluista oppiminen.
Yrityksiä ja toimialoja ravisuttavat monet muutosvoimat, joista yksi tärkeimmistä on digitalisaatio. Keskustelu aiheesta käy kuumana, ja usein erehdytään toivomaan epämääräisen “digiloikan” ratkaisevan kaikki ongelmat.
Aalto DF